You are just 5 simple steps away from becoming truly differentiated,
effortlessly commanding authority, and
transforming your customers into devotees.
📊 Tired of average content?
📢 Struggling to sum up your brand message?
📉 Dull copy got you feeling negative?
🤖 Want to add AI-fuelled insights into your marketing mix?
✖️ Got KPIs, they’re multiplying?
Do NOT read on if:
You’ve nailed a distinct, cohesive, respected voice
Your sizzling content ignites your audience’s imagination
You have as many loyal followers as you need.
You’re already harnessing the power of AI
Still with me?
Look. The truth is, it doesn’t have to be this way. There is another future for you that doesn’t involve inevitable burnout, demise, and eventual eating by alsatians.
Imagine having time to spend on what you’re actually paid for. (No shit!)
Imagine being rid of that niggling doubt that you’re failing to connect with your audience.
Imagine being confident that all of your copy is point and on message.
What would your day-to-day in that future feel like?
Just take a moment to picture it.
5 Steps to Cosmic Copy that Jumps your Brand to Lightspeed
I’ve been working as a freelancer for 6 years. Which means I have a process for just about everything.
But here’s the most important one:
1. Lift-Off
We kick-off with a 30 minute discovery call
2. Gravity
You receive a scope of work and quote grounded in your goals
3. Boost
We set the project in motion with my tailored client questionnaire
4. Mission Control
In contact with you, I research, write, tweak, and proof
5. Touchdown
You receive your stellar copy
Here’s the thing that most people just don't get:
Copy is not just words that sound nice. It’s cold, hard sales.
You know what they say about the pen and the sword?
Copy is a powerful weapon.
Here’s what's in my arsenal:
Thought Leadership Articles
Establish you as an industry authority.
Website Copy
Builds your relationship with your ideal buyer.
Tone of Voice
Sets you apart from your competition.
(psst. They’re already working with professional writers)
Emails
Keep you top of mind.
Blog Posts
Add value to your customers experience.
Video & Podcast Scripts
Enlighten & delight your target market
Still not convinced? What the FAQ!
How can I be sure you’ll deliver high-quality work?
I’ve written in over 15 different niches. Trying on different tones of voice for size is my retail therapy. I’ll happily provide samples. Just let me know what you’d like to see and I’ll have a rummage around in the copy chest.
I studied English at the University of Cambridge. This doesn’t mean I’m clever. But it does mean that I research at top speed, communicate clearly, and have exceptional attention to detail. Even if I do say so myself.
And here’s what past clients have said specifically about the quality of my work:
"Helen wrote excellent copy"
“Her work is the highest quality”
“...perfectly capturing the tone of voice”
I’ve not collaborated with freelancers before.
What if you’re not a good fit?
I have a clear and established process for working with clients, which takes the pressure off you to provide a framework. Here’s how working with me will go.
For extra reassurance, I can complete a short, paid test project, before we commit to a longer stint of work.
And here’s what past clients had to say specifically about the process of working with me:
“We felt comfortable trusting Helen”
“Helen followed our established house style”
“Helen is reliable and her processes are efficient”
“she demonstrated great communication”
“Helen liaised with our design and development team to gain a strong understanding of our work”
Will it work with my budget?
I charge flat project fees based on exactly what you need and the outcomes you want to see. So you know upfront exactly what you’re going to pay. I will offer you different options to work with your budget.
Poor copy comes with its own hidden costs. It’s unprofessional and can cause irreparable damage to your reputation.
When I asked a returning client for a testimonial he volunteered “her fees represent great value” without me asking for comment on fees. Book me now before I realise I’m chronically undercharging and raise my rates.
Will you be able to cope with the workload and deadlines?
Oh honey. I’ve worked in TV production for a decade. If you find an industry with higher workloads, tighter turnarounds, and more pressure to deliver, I'll eat my hip East London beanie.
Before I commit to any project we’ll discuss the quantity of deliverables and the turnaround. I will only agree to work with you if I know I can deliver what you need.
On our discovery call we’ll establish the best mode of communication and go through project management processes.
And here’s what those voices from the past had to say specifically about my speed, efficiency, and processes:
“Her process is efficient”
“She got up to speed within hours”
"Helen demonstrated great time management, maintaining amazing communication”
“We quickly published without need for further revisions or heavy editing”
Hiring a freelance writer might feel like a big step. And it is!
That’s why you need to be certain that it’s going to be worth it. Here’s what you stand to gain:
💸 Save money VS hiring, training, and managing a full-time employee.
💡Work with a writer who’s already an expert in your industry.
🔊 Achieve consistency of voice and messaging (finally!)
⏰ Make unimaginative, snooze-worthy, badly structured copy a thing of the past.
⚡️Get in front of exactly the people you want to find you.
🤖 Feel confident you’re leveraging insights from AI. (And no, not just ChatGPT)
There’s thousands of copywriters out there. Why choose me over all of them?
I’ve been in the business of stories for over a decade, working in TV production for some of the biggest streamers and broadcasters in the world.
I’ve written treatments pitched to Netflix, interviewed Hollywood A-listers, and scripted disruptive documentaries.
It’s all about communicating clearly, grabbing attention, and persuading. (Sound familiar?)
TV satisfies the gregarious, outspoken, compulsive organiser in me. But I pivoted to copywriting because the detail-obsessed introvert, who feeds on the pure stuff of story, was going hungry.
Every freelance writer worth their salt can write.
But with me you get a fresh, multi-media perspective
Killer creative instincts honed on the frontline of content production.
A profound understanding of how to get people to do what you want (and feel good about it!)
Plus, all these people have already published me:
