Technology Copywriting
SaaS - IT Services - HR - EdTech - Cybersecurity - AI - Data
To view my full portfolio or request specific samples please email me on helen@helencarriewrites.co.uk
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​​Conducted in-depth brand voice and messaging audit
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Presented to Head of Marketing and Head of Content
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Re-wrote 25+ pages of company website based on the audit
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Provided messaging strategy for new AI product development
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Topics: Frontline training, workforce productivity, AI, safety, CX
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​​Wrote display ads and landing pages for on-demand webinars and product add-ons
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Wrote solution-focused blog about product integrations
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Developed messaging and wrote emails for customer retention campaigns
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Topics: Cybersecurity, Remote IT Support, DEX
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Contributed regular content to 'Resource Center' of US hybrid-cloud giant
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Developed and wrote technical SEO content
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Ideated topics in collaboration with the marketing department
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Distilled insights from interviews with SMEs to inform content
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Topics: Hybrid-cloud, data infrastructure, AI, business resilience
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Wrote copy for a landing page teasing the launch of Access' AI product 'Access Evo'
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Wrote sales activation copy and talk track for sales deck
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Collaborated with strategist and client director at B2B agency 'Rooster Punk'
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Topics: AI, HR, Software, Accounting, Finance
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Conducted interviews with SMEs at large technology company
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Wrote copy for 25+ pages of rebranded website, shifting focus from product features to customer outcomes
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Worked in collaboration with lead strategist at B2B agency 'Rooster Punk'
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Topics: digital transformation, intelligent data, business resilience, cloud migration, modern workplace
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Wrote 2x sales pages for Remote IT Support and Switching IT Provider, with focus on conversions.
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Wrote 2x landing pages for Supplementary IT Support and IT Support for the Construction industry, with SEO focus
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Wrote 10x customer case studies for launch of rebranded website
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Topics: Managed IT, Cybersecurity, Remote IT Support
Request a free consultation call about Technology Copywriting
Technology Copywriting
SaaS - IT Services - HR - EdTech - Cybersecurity - AI - Data
To view my full portfolio or request specific samples please email me on helen@helencarriewrites.co.uk
-
​​Conducted in-depth brand voice and messaging audit
-
Presented to Head of Marketing and Head of Content
-
Re-wrote 25+ pages of company website based on the audit
-
Provided messaging strategy for new AI product development
-
Topics: Frontline training, workforce productivity, AI, safety, CX
-
​​Wrote display ads and landing pages for on-demand webinars and product add-ons
-
Wrote solution-focused blog about product integrations
-
Developed messaging and wrote emails for customer retention campaigns
-
Topics: Cybersecurity, Remote IT Support, DEX
-
Contributed regular content to 'Resource Center' of US hybrid-cloud giant
-
Developed and wrote technical SEO content
-
Ideated topics in collaboration with the marketing department
-
Distilled insights from interviews with SMEs to inform content
-
Topics: Hybrid-cloud, data infrastructure, AI, business resilience
-
Wrote copy for a landing page teasing the launch of Access' AI product 'Access Evo'
-
Wrote sales activation copy and talk track for sales deck
-
Collaborated with strategist and client director at B2B agency 'Rooster Punk'
-
Topics: AI, HR, Software, Accounting, Finance
-
Conducted interviews with SMEs at large technology company
-
Wrote copy for 25+ pages of rebranded website, shifting focus from product features to customer outcomes
-
Worked in collaboration with lead strategist at B2B agency 'Rooster Punk'
-
Topics: digital transformation, intelligent data, business resilience, cloud migration, modern workplace
-
Wrote 2x sales pages for Remote IT Support and Switching IT Provider, with focus on conversions.
-
Wrote 2x landing pages for Supplementary IT Support and IT Support for the Construction industry, with SEO focus
-
Wrote 10x customer case studies for launch of rebranded website
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Topics: Managed IT, Cybersecurity, Remote IT Support
Request a free consultation call about Technology Copywriting
Business Copywriting
Financial Services - Recruitment - Leadership - Marketing
To view my full portfolio or request specific samples please email me on helen@helencarriewrites.co.uk
Industry: B2C Financial Services
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Wrote a series of 8 monthly articles on leading investment fund managers and market trends
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Topics: investment management, financial market trends
Industry: B2C Financial Services
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Carried out current affairs economics research from reputable sources
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Researched and wrote thought leadership article within 4 hour turnaround
Industry: B2B Digital Marketing
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Wrote copy for 6x service pages of a digital marketing agency
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Topics: social media marketing, email marketing, SEO, paid ad management
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Wrote blog post on TikTok marketing for a creative digital agency
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Topics: digital marketing, TikTok advertising
Industry: B2B Business Consultancy
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Wrote 2x blog posts for investment advisory
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Topics: Co-founders, the philosophy of starting a company
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Wrote 2x SEO blog posts for a recruitment consultancy
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Topics: business psychology, leadership styles, remote work
Request a free consultation call about Business Copywriting
Travel Copywriting
Luxury Travel - Food & Drink - Travel Safety - Camping
To view my full portfolio or request specific samples please email me on helen@helencarriewrites.co.uk
Wrote in-depth ultimate guide to travel safety with user-friendly format for different levels of traveller experience
Topics: travel insurance, travel vaccinations, local travel guides
Wrote Ibiza destination guide for specialist travel agent
Topics: Ibiza, honeymoons
Wrote all website copy for website of VW camper hire company without a previous web presence
Developed company tagline and van "personalities" for the fleet
Topic: campervan hire
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Selected to write for the International Association of Professional of Writers and Editors.
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Wrote article to detailed brief and and tight word count
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Wove relevant keywords through the article naturally and at the specified density.
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Topics: Allergy-Friendly dining, food & drink
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Wrote a series of fortnightly blog posts for Yorkshire holiday park
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Wrote copy for homepage, park description, and site map
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Topics: luxury lodges, self-catering, affordable holidays, seaside food & drink, interior design, coastal tourist attractions
Wrote a blog post for an international study and travel website
Topics: COVID-19 travel, remote tours
Request a free consultation call about Travel Copywriting