B2B Technology Copywriting
SaaS -- AI -- HR -- L&D -- EdTech -- IT -- Cloud -- Data -- Cybersecurity -- Financial Services
Looking for something else? Email me to request a specific sample helen@helencarriewrites.co.uk
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​​Conducted in-depth brand voice and messaging audit
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Presented to Head of Marketing and Head of Content
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Re-wrote 25+ pages of company website based on the audit
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Provided messaging strategy for new AI product development
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Topics: Frontline training, workforce productivity, AI, safety, CX
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Led Brand Voice Discovery Workshop with company founders
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Developed messaging wireframes for net new content
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Wrote copy for 4 pages of new website
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Wrote copy for company one-pager
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Topics: Leadership development, AI
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Held interviews with SMEs to inform content
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Ideated topics in collaboration with marketing department
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Ghostwrote regular thought leadership blogs
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Topics: Hybrid-cloud, data infrastructure, AI, business resilience
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​​Wrote display ads and landing pages for on-demand webinars and product add-ons
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Wrote solution-focused blog about product integrations
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Developed messaging and wrote emails for customer retention campaigns
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Topics: Cybersecurity, Remote IT Support, DEX
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LinkedIn Ghostwriting Agency
Industry: B2B SaaS
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Selected to write for agency that only accepts 1.3% of applicants
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Developed LinkedIn Content strategy for SaaS company CEO
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Held monthly 1x1 interviews with CEO
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Ghostwrote regular LinkedIn content
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Collaborated with editor to produce branded videos for LinkedIn
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Topics: Retail product assortment development
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Conducted interviews with SMEs at large technology company
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Wrote copy for 25+ pages of rebranded website, shifting focus from product features to customer outcomes
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Worked in collaboration with lead strategist at B2B agency 'Rooster Punk'
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Topics: digital transformation, intelligent data, business resilience, cloud migration, modern workplace
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Wrote copy for a landing page teasing the launch of Access' AI product 'Access Evo'
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Wrote sales activation copy and talk track for sales deck
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Collaborated with strategist and client director at B2B agency 'Rooster Punk'
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Topics: AI, HR, Software, Accounting, Finance
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Wrote 2x sales pages for Remote IT Support and Switching IT Provider, with focus on conversions.
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Wrote 2x landing pages for Supplementary IT Support and IT Support for the Construction industry, with SEO focus
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Wrote 10x customer case studies for launch of rebranded website
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Topics: Managed IT, Cybersecurity, Remote IT Support
Book a free Exploration Call to discuss your project
Book a free Exploration Call to discuss your project