It's a tough time in TV
Declining viewing figures. Less advertising spend. Fewer new commissions.
More competition for every job.
You love this industry
Sure, it's a complicated relationship.
But you've worked INSANELY hard to get where you are. You've done the unpaid overtime. You've cancelled countless plans to put work first. You always go the extra mile.
And you just aren't ready to give it up and let all those years of effort go to waste.
Because it's a job like no other
You get to meet amazing people. Have money-can't-buy experiences.
Tell incredible stories every day. Get so much satisfaction from your work.
And just have an absolute f**kton of fun!
But you don't have your head in the sand
You're feeling the effects of the slowdown too.
Maybe you're picking up the odd day or week of work but it no longer feels sustainable
as your sole source of income.
Maybe you're eating into your savings and worrying about your finances and the future
more often than not.
Maybe things have been ok-(ish) for you so far, but you're hearing the stories from all sides
and you're worried that it's going to start affecting you too.
You want to find a way to stay in TV...
...but without the instability and insecurity.
Without constantly worrying where your next payment is coming from.
Without feeling like you have no control over your finances or your schedule.
Without applying for All Of The Jobs and getting ghosted.
Well, now you can.
'Pivot into Copywriting' is made for you.
I've diversified into freelance copywriting, while still working in telly, and I've made a course to help others do the same.
It's a practical, self-paced online video course to help TV people get established in freelance copywriting - quickly and confidently.
In it is everything you need to launch your business, win repeat clients and deliver high quality work for them, consistently.
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Reema Lorford, Series Producer / Edit Producer
There are so many benefits to diversifying.
You'll finally feel:
In Control
Imagine taking back control of your work-life (and life-life)
Empowered
Imagine walking away from
gigs you don't want
Free
Imagine setting your own rates,
schedule and boundaries
Calm
Imagine if you could finally
shake that scarcity mindset
Secure
Imagine having more job
security and stability
Satisfied
Imagine charging higher rates and working less hard than in telly 🤫
Anna, TV Producer & Script Writer
The course is divvied up into 5 in-depth Modules
📚 With16 highly-actionable lessons broken down into easy-to-follow steps.
📝 And 30+ downloadable PDF checklists, worksheets, cheatsheets and real-life examples
of what works in my business.
✨ Plus a bank of bonus content that I'll keep adding to based on what you want to see.
1
Prepare to Pivot
i) Your copy glossary
ii) TV-to-copywriting skills audit
2
Niching down and building
up your portfolio
i) Niching framework for TV types
ii) Get samples published
iii) Prune your portfolio
3
Make dream clients into
real clients
i) Build your clients list
ii) Craft your 4 Point Pitch
iii) How and where to pitch
iv) Lead great discovery calls
v) Onboard clients smoothly
5
Bonus Lessons: add value
to your business
i) Keep clients coming back
ii) 5 pitch experiments to try
+ more to be announced based on what students ask for
4
The Nitty Gritty of the Writing Process
i) Prep like a pro
ii) Write quality copy
iii) Edit for impact
iv) Present and deliver
Producer
Still got some questions?
When can I join?
Anytime! The course is now live and available to join right now. Just head over to www.helencarriewrites.co.uk/pivot-into-copywriting to sign up
Where is the course happening?
It's 100% online, so you can access all course material from wherever you can get on the internet.
When does the course start?
The moment you sign up you'll have access to all the course content and can start whenever you like.
When does the course end?
There's no end date. Work your way through the lessons at a pace that suits you and revisit them as often as you need to. You purchase once and get access forever.
How much does the course cost?
The course costs £495. The average copywriter day rate in 2024 was £440 so you'd make your investment back before lunch on your second day of writing work.
Is previous experience required?
No! I pivoted into freelance writing with no prior professional writing experience and I'm going to show you how to leverage your TV background to do the same.
Don't see the answer you're looking for?
Drop me a message at helen@helencarriewrites.co.uk
Freelance Documentary Editor
Join 'Pivot into Copywriting'
and diversify your life too!
I'm Helen 👋 -- TV producer, copywriter and brand voice consultant.
When I'm not making documentaries, I help B2B businesses cut the bulls**t
and stand out in their market.
I'm also an amateur choir singer, amateur swing dancer and amateur mocktail mixologist.
If you're feeling exhausted by the crazy TV "lifestyle", hard relate.
I know exactly what it feels like to:
-
have all your work dry up overnight
-
question everything about yourself and your worth as a result
-
feel like you have absolutely no control over your life
I pivoted into freelance copywriting almost 5 years ago and I haven't looked back.
I've built a side hustle, that became a part time job, that's now a viable business.
And I advise TV people how to pivot in a way that's practical, achievable and (whisper it) enjoyable too.
I adore the freedom and flexibility diversification has given me in my work
and in my life and I'm excited for you to start experiencing all that too.
