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Technology Copywriting

SaaS - IT Services - HR - EdTech - Cybersecurity - AI - Data

To view my full portfolio or request specific samples please email me on helen@helencarriewrites.co.uk

eduMe

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Industry: B2B SaaS, L&D, HR, EdTech

  • ​​Conducted in-depth brand voice and messaging audit

  • Presented to Head of Marketing and Head of Content

  • Re-wrote 25+ pages of company website based on the audit 

  • Provided messaging strategy for new AI product development

  • Topics: Frontline training, workforce productivity, AI, safety, CX

TeamViewer

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Industry: B2B SaaS, Remote IT Support, Digital Workplace

  • ​​Wrote display ads and landing pages for on-demand webinars and product add-ons

  • Wrote solution-focused blog about product integrations

  • Developed messaging and wrote emails for customer retention campaigns

  • Topics: Cybersecurity, Remote IT Support, DEX

Nasuni

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Industry: B2B SaaS, Data Infrastructure, Hybrid Cloud

  • Contributed regular content to 'Resource Center' of US hybrid-cloud giant

  • Developed and wrote technical SEO content

  • Ideated topics in collaboration with the marketing department

  • Distilled insights from interviews with SMEs to inform content

  • Topics: Hybrid-cloud, data infrastructure, AI, business resilience 

Access Evo

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Industry: B2B SaaS, Finance, Payments, HR & Payroll

  • Wrote copy for a landing page teasing the launch of Access' AI product 'Access Evo' 

  • Wrote sales activation copy and talk track for sales deck

  • Collaborated with strategist and client director at B2B agency 'Rooster Punk'

  • Topics: AI, HR, Software, Accounting, Finance

Node4

Node4 - B2B SaaS

Industry: B2B Tech

  • Conducted interviews with SMEs at large technology company

  • Wrote copy for 25+ pages of rebranded website, shifting focus from product features to customer outcomes

  • Worked in collaboration with lead strategist at B2B agency 'Rooster Punk'

  • Topics: digital transformation, intelligent data, business resilience, cloud migration, modern workplace

Managed IT & Cybersecurity Company (under NDA)

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Industry: B2B Managed IT & Cybersecurity

  • Wrote 2x sales pages for Remote IT Support and Switching IT Provider, with focus on conversions.

  • Wrote 2x landing pages for Supplementary IT Support and IT Support for the Construction industry, with SEO focus

  • Wrote 10x customer case studies for launch of rebranded website

  • Topics: Managed IT, Cybersecurity, Remote IT Support

Request a free consultation call about Technology Copywriting

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