What is Singularity?
n. from late Latin singularitas, from singularis: ‘alone (of its kind)’
It’s the combination of elements that sets you apart from everyone else on the planet.
01
STORY
The uniquely memorable way you talk about yourself.
02
STANCE
What you stand for, and what you stand against.
03
STYLE
Your unmistakable verbal, visual, and energetic identity.
Each element is distinct to you.
But put them together and you create something far greater than the sum of its parts: your Singularity – radical, deeply authentic differentiation.
Activate it, and you become incomparable, automatically.
"You seem to be a bit of an oracle in a very cluttered marketplace that can overwhelm"
--- Freelance Photographer, Pivot into Copywriting Member
Who's Singularity for?
BEFORE
YOU, TODAY
Doing all the marketing but still not attracting the right clients
Feeling like you’re trapped in a race to the bottom on pricing
Exhausted from performing a version of yourself on social media
Tired of scrambling for work when every “yes” takes so much effort
Struggling to answer confidently when someone asks “Why you?”
AFTER
FUTURE YOU
Booking more work, more reliably, without competing on price
Being irresistible to your ideal clients without feeling fake
Attracting epic inbound opportunities for what makes you, you
Expressing yourself in a way that lines up with how you feel inside
Stepping off the comparison spiral and into an abundance mindset
"I absolutely loved how you demystified it all and were totally transparent about how to get work."
— Freelance Writer & Journalist, Pivot into Copywriting Member
What's included
The programme runs for 5 weeks between Monday 2nd November and Friday 4th December.
During that time, you’ll get:
✦ 5x live group sessions
✦ 5x on-demand video trainings
✦ 5x playful and creative challenges
✦ Access to private community space
✦ Personalised, strategic guidance
"I wanted to say how grateful I am for last night's drop-in session. It was so invaluable - the insight, the knowledge, the practical tips. All the things! It's definitely taken me a step forward, so thank you."
— Freelance Copywriter & Playwright, Testimonial for Pivot Room Live Session
How it works
The 5-week programme is made up of two phases: Excavate and Activate.
PHASE ONE
EXCAVATE
Find the thing that you can say, that nobody else can.
Week 1: Story
Explore the connections and contrasts that set you apart.
Week 2: Stance
Plot out your personal value system and define a new kind of client profile.
Week 3: Style
Find and flaunt your distinctive mode of self-expression.
PHASE TWO
ACTIVATE
Prepare to share your Singularity with the world.
Week 4: Curate
Apply my strategic scoring system to choose what to share -- and how.
Week 5: Consolidate
Distill your Singularity and make accountability pledges.
How will it feel to take part?
Earlier this year asked all my clients what it feels like to work with me.
These are their unedited replies.
(I didn’t bribe anyone. Promise.)
Inspiring · Impactful · Welcoming · Energising
Honest · Creative · Thoughtful · Collaborative Innovative · Organised · Warm · Productive · Reassuring
Engaging · Friendly · Charming · Competent
Forward-thinking · Constructive · Motivating
"Don't miss a Helen Carrie course!
She's clever, conscientious, funny and extremely generous in sharing her experiences and all the lessons she's learnt along the way. That is her hallmark -- generosity, peer friendship, and a real desire to see others succeed so they can achieve their own potential.
What's not to love!"
— Anna Meneer, TV Producer, Pivot into Copywriting Member
Want to feel like this too?
Who the hell is Helen?
Thought you’d never ask. ;)
I’m a copywriter, brand strategist, and recovering TV producer.
I was Singularity’s first client.
Discovering my Singularity took me from feeling like “just another freelancer” to having total confidence that I was offering something no one else could bring (and charging like it!)
I went from struggling to find work to fully booked with stable, recurring revenue.
I became oversubscribed with a steady stream of inbound leads.
I got invited to be on podcasts, run masterclasses, and contribute to articles without pitching.
But the biggest change wasn’t commercial. It was emotional.
Because I did all this while being authentic and super f**king weird.
I felt relaxed, centred, and calm --- like my whole body was breathing a sigh of relief.
And my business became a source of power and pride rather than a source of stress.
How do I join?
The full value of the programme is £795, but I'm applying a 25% discount to the first cohort in exchange for feedback so that I can improve the programme in real time.
So you get money off and loads of input into how Singularity will run. Sound fair?
Got questions?
Who is Singularity for?
I’ve designed it for experienced freelancers and founders. You’ve validated your business and know how to find clients, but your income isn’t as stable as you’d like. If you’re tired of competing on price, struggling to answer “why you?”, or tweaking your positioning every few months without it ever feeling right, this is for you.
When will the programme run?
The programme kicks-off on Monday 2nd November and runs for 5 weeks until Friday 4th December.
How much time will I need each week?
Each week there’s 1x short video training, 1x 60-minute live group session, and a playful creative challenge to work through. Beyond that, it’s up to you how much time you spend. If you’re worried about the time commitment, all the trainings and worksheets will be downloadable so you can catch up in your own time.
What if I can’t make a live session?
The live sessions will all be recorded and made available in the group space so you can catch up if you miss a session.
I'm not a natural show-off. Will this still work for me?
Yes. Singularity isn’t about performing or becoming louder. It’s about dialling into the things that you already have and learning to express them in a way that feels like you at your most relaxed and authentic.
Ready to find and flaunt your Singularity?
Got another question? Get in touch on helen@helencarriewrites.co.uk